01 What PixIt is, and isn't
PixIt is a marketplace. We connect clients who need photography or videography with independent photographers and videographers — we call them artists. A client posts a brief; artists nearby are told about it on their phone and can apply; the client chooses.
PixIt is a platform. The contract for a shoot is between the client and the artist; we are not a party to it, we don't take the pictures, and artists are self-employed — not our employees or agents. We provide the introduction, the booking, the payment that is held until the files arrive, and the rules both sides agree to.
02 Who can use it
- You must be 18 or over.
- What you put on your profile must be true and kept up to date. A portfolio must be your own work — passing off someone else's photographs as yours will end your account.
- One person, one account. You are responsible for everything done through it and for keeping your sign-in private. If you think someone else has used it, tell us straight away at theitgroupapps@gmail.com.
- You may not use PixIt if we have previously closed an account of yours for breaking these terms.
- Before anyone can trade — post a job, or be offered or accept one — they verify their identity through Stripe with a government document and a live selfie, checked by Stripe rather than by anyone at PixIt.
03 Your licence to use the app
We give you a personal, non-transferable, revocable licence to install and use PixIt on devices you own or control, for its intended purpose, under these terms and the rules of the store you got it from. You may not copy, modify, sell, rent, reverse-engineer or redistribute the app, or use it to build a competing product. Everything in the app that isn't yours — the design, the code, the name, the logos — belongs to us or our licensors.
04 Booking a shoot
Jobs run from a £50 minimum upwards (or the equivalent shown in the app for another currency). The budget a client sets is what they pay: the artist's share is taken out of it, not added on top.
The client sets a delivery deadline when posting, in working days counted from the end of the shoot. Every job allows at least 3:
A missed deadline refunds the client in full and puts a strike on the artist's account.
05 Money
Payments are processed by Stripe under Stripe's own terms. Card details go to Stripe, never to us. The client's card is charged in full when the job is posted, and the money is held — it is not the artist's yet. It is released to the artist when the client confirms the files have arrived.
Artists are paid out through Stripe Connect: they set up a Stripe account from inside the app, and PixIt never sees or stores their bank details. Once the client confirms delivery the artist's share goes to their Stripe account straight away; Stripe then pays it into their bank on its own schedule, typically a few working days, which PixIt doesn't control.
A client can tip once per job, within 7 days of completion, up to the value of the booking. PixIt takes nothing from a tip; the artist receives it less the card processing fee.
Our fee is not refundable once a job has been completed. Artists are responsible for their own tax, insurance (including public liability cover when working at a client's premises), licences and conduct. They set their own prices and may accept or decline any job.
06 Cancellations and refunds
Cancelling runs on a ladder set by how late it is, and the same rungs bind both sides:
A client pays the fee out of the money already taken, and the rest is refunded. PixIt keeps 5% of any cancellation fee; the other 95% goes to the person who was let down.
An artist who drops a job they accepted is held to the same ladder and always takes a strike as well. Their fee becomes a debt, cleared from their next payouts, and they can't go back online or accept work until it is settled. An artist's fee is capped at £250 (or the equivalent) whatever the job is worth. An artist who has only just been booked has a window of under two minutes to undo it with no fee and no strike, so a mistaken accept isn't punished. "Match Me Now" bookings are always inside 2 hours, so for them the ladder is: nothing while we're finding an artist, 20% once one is booked, 30% once the session has started.
More than five chargeable cancellations may lead us to close an account — we look at what actually happened rather than closing accounts automatically.
If something goes wrong, tell us within 14 days through the app or at theitgroupapps@gmail.com. We'll look at both sides' evidence and decide what is released or refunded. We do this in our reasonable judgement and our decision on the held money is final as between you and us; it does not stop either of you pursuing the other.
If you are a consumer booking a shoot, you may have a statutory right to cancel under UK consumer law. Nothing in these terms takes that right away.
07 The pictures
The artist who takes the photograph owns the copyright in it. What the client gets, once the job is paid for, is a permanent, worldwide, unlimited licence to use those images — personally or commercially, in print or online, with no expiry and no extra fee. What a client cannot do is resell them as stock, or claim they took them.
The artist keeps the right to show the work in their portfolio, on PixIt and elsewhere. If a shoot is private and you would rather they didn't, say so before the shoot and agree it with them directly.
08 Your content, and how people treat each other
- Anything you post, upload or send through PixIt stays yours. You give us a worldwide, royalty-free licence to store, display, copy and transmit it so the app can work, and to show it to the people it's meant for. We don't sell your content.
- You promise your content is yours to share, doesn't break the law, and doesn't infringe anyone's rights or privacy.
- Zero tolerance. No abuse, harassment, hate, threats, sexual content involving anyone under 18, sexual or explicit content of any kind, impersonation, spam, scams, or anything illegal. We may remove content and suspend or close accounts without notice for any of this.
- Report and block. Every conversation has a Report control and a Block control. Reports are read by a person at PixIt, normally within 24 hours, and content or accounts that break these rules are removed. Blocking someone stops them messaging you in either direction; you can unblock at any time.
- In-app chat blocks phone numbers, email addresses, social handles and links. A booking taken off PixIt loses the held payment, the cancellation protection, the reviews and any recourse either side has.
- We may moderate, but we don't pre-screen everything and we aren't responsible for what other users post.
09 Strikes, and reviews
After a completed shoot the client may leave a review. Artists cannot review themselves, buy reviews, or delete one for being unflattering. An artist who believes a review is untrue can challenge it; a person at PixIt decides, and if the challenge succeeds the review is removed and the rating recalculated.
10 Meeting people from the app
PixIt connects people and checks their identity, but it does not vet their character or their work. Use the same care you would meeting anyone from the internet: meet in public where you can, tell someone where you'll be, and never hand over money outside the app's payment flow. We are not responsible for what happens between users in person.
11 Acceptable use
Don't: break the law; interfere with the app or anyone else's use of it; probe or overload our systems; scrape or harvest data; use bots; bypass any security or payment; take a job you found on PixIt off the platform to avoid our fee; or use the app for anything it isn't for. We may suspend or close accounts that do.
12 Third-party services
PixIt uses services we don't control — Apple, Google and Discord for sign-in; Apple and Google for notifications and app distribution; Stripe for payments, payouts and identity checks; Supabase for hosting; OpenStreetMap-based services for maps and addresses. Each has its own terms, and we aren't responsible for them. Links out of the app go to sites we don't run.
13 Availability and changes
PixIt is provided "as is" and "as available". We work to keep it running but don't promise it will be uninterrupted or error-free, and we may change, pause or withdraw any feature. If we withdraw the app entirely we'll give reasonable notice.
14 Our liability — read this one
- Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else UK law doesn't let us limit.
- If you are a consumer, we're responsible for loss or damage you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that wasn't foreseeable. Artists use PixIt in the course of their business, and we are not responsible to anyone for business losses such as lost profit or lost opportunity.
- Beyond that, and to the extent the law allows, we are not liable for indirect or consequential loss, lost data, lost profits, or loss caused by things outside our reasonable control, and our total liability to you for any claim is limited to the greater of £100 and what you paid us in the twelve months before the claim arose — or, for a claim about a particular job, the value of that job.
- PixIt does not insure shoots, artists, clients, venues or equipment. Disputes about the work itself are between client and artist; the held payment exists so the money isn't gone while you sort it out.
- Your statutory rights as a consumer under the Consumer Rights Act 2015 are not affected.
15 Ending things
- You can stop using PixIt at any time and delete your account yourself from your profile in the app (Delete my account), or by emailing us. What happens to your data then is set out in the Privacy Policy.
- We can suspend or close your account if you break these terms, if there is evidence of fraud or other wrongdoing, if the law requires it, or if we withdraw the app. Where fair, we'll tell you why.
- Sections that by their nature should survive — licences for pictures already delivered, money owed, liability, governing law — keep applying after your account closes.
16 Apple and Google
If you downloaded PixIt from the App Store: these terms are between you and us, not Apple; Apple has no obligation to support or maintain the app; if the app fails to meet a warranty you may tell Apple, who may refund the price you paid, and beyond that Apple has no warranty obligation; Apple is not responsible for any claim relating to the app or your use of it; and Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. You confirm you aren't in a country under a US government embargo and aren't on any US government list of prohibited parties. If you downloaded it from Google Play, Google's own terms also apply to the download.
17 Changes to these terms
We may update these terms. The effective date at the top changes when we do, and for anything that materially affects you we'll tell you in the app or by email at least 14 days before it takes effect. Using PixIt after that date means you accept the new terms; if you don't, stop using it.
18 Law and disputes
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live in Scotland or Northern Ireland you may also bring proceedings there, and nothing here takes away protections you have under the law of where you live. If you have a complaint, email theitgroupapps@gmail.com first and we'll try to sort it out within 14 days. UK consumers can also use the dispute resolution options the Citizens Advice consumer service points to.
19 Everything else
These terms and the Privacy Policy are the whole agreement between us about PixIt. If any part is found unenforceable the rest still applies. We may transfer our rights under these terms to another company in a sale or reorganisation; you may not transfer yours. Not enforcing a term once doesn't mean we've given it up.
20 Contact
- Iam The Protagonist Ltd, trading as PixIt and The It Group
- Registered in England & Wales, company number 16842280
- Registered with the Information Commissioner's Office, registration number ZC272634
- 60 Hay Lane, London, NW9 0NB, United Kingdom
- Email: theitgroupapps@gmail.com